Springfield Revitalization District


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Sprinfield Branding Workshop

Springfield Branding Project Update

To raise the visibility and reputation of Springfield as a great place to live and do business, Fairfax County is working with the Greater Springfield Chamber of Commerce and other local community representatives to develop new “gateway” entrance signs welcoming visitors and shoppers into the Central Springfield commercial area. The branding initiative is a partnership between the County and the Greater Springfield Chamber of Commerce, Springfield Civic Association and Springfield Town Center.

To solicit ideas and feedback, preliminary design concepts were presented at a community design workshop, held on July 17th in the Community Room at the Springfield Town Center. The County is seeking further input from residents, businesses and community leaders by August 15th through a brief online survey:

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Sprinfield Branding Workshop
Sprinfield Branding Workshop
Sprinfield Branding Workshop

Coming Events

Latest News


  • The Board of Supervisors approved design plans for the new SpringfieldCommunity Business Center commuter parking garage in July of 2017. The garage will be located on Old Keene Mill Road near Springfield Boulevard and will offer 1,100 vehicular parking spaces across six levels. The ground-floor level is designed to accommodate special events like farmer’s markets during off-peak hours and a 5,000 square foot portion of the upper deck has been reserved for a plaza space that can be used for community events.  The design calls for a 200-foot-long pedestrian bridge over Old Keene Mill Road – which will offer an opportunity for gateway signage for Springfield – to connect the garage to Springfield Plaza and nearby bus stops.  Construction is expected to begin in the fall of 2019 with completion by early 2022. For more information see: Revitalization Committee Presentation: Springfield Garage
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  • • A New Identity for Springfield to Launch
  • Springfield Town Center
  • In an effort to strengthen the image and identity of the Springfield Community Business Center on the west side of I-95, the Fairfax County Office of Community Revitalization solicited input from residents and businesses through a community survey which was circulated by the Springfield Civic Association and Greater Springfield Chamber of Commerce. The survey revealed the key themes as (depicted in the adjacent word cloud) for the Springfield area as a convenient, modern and diverse community that is accessible to the entire region. In September, a new logo and graphic identity system for Springfield will be unveiled. The new identity system will be available for application to a variety of spaces, including future gateway and wayfinding signs, banners, and at bus stops, as well as on public space fixtures throughout the commercial revitalization district.


    The first phase of a $200 million transformation of the aging Springfield Mall into the Springfield Town Center was completed in October 2014. Improvements included new facades, redesigned entrances and an outdoor promenade with shopping and restaurants, many of which have cafe-style outdoor seating. The entire interior of the former mall was redesigned and upgraded with new finishes along with a food court and state-of-the-art movie theater. Finally, two outdoor plazas were created. Future phases will include redevelopment of the surface parking lots into new residential, retail, office and hotel uses along with new parks and plazas and infrastructure improvements.

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    Official site of the Fairfax County Planning & Development Community Revitalization Section
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